Prospecting, Farming, Networking! Lead generation goes by many different names. Are your lead generation techniques built to last? This course will examine the discipline, strategy, and systems that effective lead generation requires. Use this turnkey resource to also examine how to research and quantify the results of your lead generation activities so that you can fine tune and focus your efforts.

Learn about the fundamentals of lead generation, tracking leads and analytics, as well as tools and systems for your growing business. 

This course meets the elective course requirement for the ABR® designation awarded by the Real Estate Buyer's Agent Council (REBAC).

Course Outline

Classroom Dates and Locations

Online Course