October 2018 TBR – The Power of Scripts

Every real estate professional has probably been urged, at some point, to lean on the power of scripts. They’re a favorite tool of top producers, real estate teams, and professional coaches.

But if scripts are so great, why do so many agents bristle at their mention? Is the problem that they’re associated with robotic-like text? Does it stem from a resistance to memorize words, which feels awkward and phony?


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