Real estate agents must wear many different hats. When you’re consumed with responsibilities like showing homes and closing transactions, the idea of developing a successful digital advertising campaign probably sounds daunting, especially if you lack prior marketing experience.
Advertising, however, is more like real estate than you might imagine. Both require an instinctive understanding of human nature and individual preferences. What do buyers want? What’s the best way to connect with them, in words they’ll immediately grasp?