What defines a local market expert? For some real estate professionals, it means knowing as much as possible about the properties in your market, and how current market dynamics are impacting prices. Others point to the importance of intimately knowing a community—understanding the lifestyle points, and what it’s like to live here.
Both definitions are valid—and both matter to your buyers. Where are your strong points? How can you fill any gaps? Perhaps most importantly, how do you use your knowledge to garner more business?
STEP ONE: Know Your Market