Today's Buyer's Rep

January 2020 – Referrals—An Underutilized Source of Income

The real estate industry is driven by transactions. Who has the listing? Who represented the buyer? Day in and out, agents compete to win their slice of the pie.

However, when agents fixate on representing buyers and sellers in order to earn a substantial commission check, it’s all too easy to gloss over the time, energy, and out-of-pocket expenses that go into earning that check.

To illustrate this point, consider several hypothetical figures based on the sale of a $300,000 home.


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