Today's Buyer's Rep

December 2019 – How to Create a Personal Real Estate Brand

Branding. For many real estate professionals, it’s a fuzzy marketing concept. But branding is too important to ignore.

Philip Kotler, the so-called Father of Modern Marketing, asserts, “If you are not a brand, you are a commodity.” Kotler went on to provide the following distinction: Brands compete on differentiation. Commodities compete on lower prices.


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